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I build useful products

I turn promising ideas into focused digital products — from the first useful question to the first real user.

Portrait of Mohammed Shujah
Founder of Innoverts Lab · Builder of Foundaree
Product strategy Digital ventures AI products Founder-led building
Selected work

Ideas made real.

One company and the product it has shipped. Each starts with a real problem, a focused first version, and room to learn.

Active 01 — Company

Innoverts Lab

An independent digital product lab. It researches, designs, builds, and grows useful web products — starting with a real problem, a focused first version, and room to learn. Foundaree is its first product.

Visit Innoverts Lab
Launched 02 — Product · Innoverts Lab

Foundaree

foundaree.com

A free directory of real people. Plumbers, electricians, drivers, developers, designers and co-founders get a public profile that people, Google and AI assistants can search by work, city and availability — so the right person gets found.

Open Foundaree
Where things stand
01Lab
founded
01Product
launched
100%Founder-led
thinking
How I build

Clear thinking, useful outcomes.

Problem before tech

Start with what people genuinely need — not with a tool looking for a use case.

Small enough to learn

Build a focused first version that can reach real people and create useful evidence.

Real use shapes next

Improve from what people do, where they struggle, and what they return for.

Mohammed Shujah
A little about me

A curious builder.

I’m Mohammed Shujah, founder of Innoverts Lab and the builder behind Foundaree. I work close to the problem — understanding what matters, stripping away what does not, and getting a useful version into the world.

I care about clear products, thoughtful technology, and making complicated things feel simple.

Product strategy Digital ventures AI products Founder-led building
Get in touch

Let’s start a good conversation.

If you want to talk about a product, a partnership, or an interesting problem, send me a note. I’m always open to a thoughtful conversation.

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